Deputy Manager – Social Media Engagement

Manage SSGC's engagement and presence on all approved social media platforms, ensure positive consumer engagement and build SSGC brand equity through awareness, clarifications, engagement and relationship building. Act as the voice and official custodian of SSGC accounts on platforms such as X, Meta, Instagram, LinkedIn and WhatsApp; engage influencers; manage postings, content development and campaigns; and track viewership and engagement data to recommend strategy. Disclaimer: Any inconsistency between the information provided on the portal and the candidate's resume will result in disqualification.

• Oversee SSGC public interactions through social media content development, management and tracking of audience engagement and sentiment
• Analyze engagement data, identify trends and plan social media campaigns to build community online
• Develop and periodically update social media strategies, policies, procedures and guidelines
• Develop social media elements of all 360-degree campaigns and track consumer engagement
• Provide inputs to Brand Manager on social media elements of brand guidelines
• Develop and manage a brand-aligned social media A.I. mascot as SSGC Virtual Brand Ambassador
• Develop and implement yearly and monthly social media posting and engagement calendars
• Ensure the correct social media mix and achievement of KPI metrics and leverage platform trends and algorithm changes
• Craft compelling content through the creative agency and monitor and respond to comments, messages and mentions
• Track metrics using tools such as Meta Business Suite and Google Analytics and compile performance reports
• Use SEO tools and web traffic metrics and manage scheduling, listening and analytics tools such as Hootsuite, Sprout and Buffer
• Provide Meta Live coverage of online and physical Khuli Kachehri sessions and moderate participation
• Suggest vlog/blog topics and identify and onboard influencers ensuring contractual obligations are met
• Produce content using photography, videography and editing tools such as Adobe Creative Suite and Canva
• Write posts, create video concepts and build digital calendars in collaboration with videographers and multimedia designers
• Manage daily publishing and content scheduling across Instagram, Meta, LinkedIn and other approved platforms
• Monitor DMs, comments and mentions, handle feedback and de-escalate negative sentiment to protect brand reputation
• Design interactive campaigns such as polls, Q&As and live sessions to boost participation
• Explore new platforms such as TikTok, Likee, Snapchat, Discord, Twitch, Reddit, Threads and Roblox
• Engage event audiences before, during and after Group Communication events such as Kachehris, Pinnacle Series and Synergy Series
• Collaborate with branding, conventional media and events teams to ensure brand consistency
• Oversee design of social media accounts including cover images, profile pictures and blog layouts
• Prepare weekly social media performance reports for HoD and explain KPI variances
• Build relationships with key energy sector influencers and social media opinion leaders to ensure favorable coverage
• Oversee media coverage to ensure positive narrative building on SSGC achievements and events
• Liaise with Manager/Digital for social platform ad placements, ROs and timely payments
• Maintain a complete record of all published social media ads and PR releases
• Be available as needed given the 24/7 nature of social media
• Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with the assigned role
• Ensure compliance to the Business Principles and Ethics Policy / Code of Conduct
• Ensure compliance with all laws of Pakistan and Corporate Core Values relating to communication and social media
• Keep social media engagement processes, policies and procedures up to date with global best practices
• Perform any other task assigned by immediate supervisor and/or HoD

• Master's - MBA, MS Media Studies / Sciences, in Business Administration, Journalism
• Good copywriting skills tailored to social platforms
• Confidence in engaging with audiences and moderating comments
• Ability to work to tight deadlines and follow brand tone of voice
• Familiarity with Meta Business Suite, Google Analytics, Hootsuite/Sprout/Buffer, Adobe Creative Suite and Canva
• Availability as per need given the 24/7 nature of social media

• Required experience: At least 2 years
• At least 2 years of relevant experience. Ideal candidate currently working for one of the top 5 digital creative houses/agencies managing multiple social media platforms, or within the social media function of a multinational or large private conglomerate.
• Experience accepted from: Top 5 digital creative houses/agencies, Multinationals, Large private conglomerates

• Paper type: Mcqs

• Resume/CV

1. Visit SSGC Careers Portal
2. Apply Online
3. Submit Application

Advertised by

Sui Southern Gas Company Limited (SSGC)

Application link

ssgc.com.pk

Added to this site

13 Oct 2026

No advertisement file is on record for this vacancy. Confirm every detail on the official site before applying.

• Report an error in this listing
• How we check listings