Manager – Branding & CSR

Create the company's positive and favorable image and manage its reputation through establishing the company's brand identity, increasing brand equity, utilizing CSR activities to generate goodwill, and auditing compliance of brand identity implementation. Disclaimer: Any inconsistency between the information provided on the portal and the candidate's resume will result in disqualification.

• Establish and grow the brand equity of SSGC brands under purview
• Develop and annually update long range operating plans (LROPs) covering brand positioning, strategy and value propositions
• Develop, update and ensure implementation of the brand plan and brand guidelines as brand custodian and auditor
• Compile and manage a complete list of SSGC brand assets including fascias, van facings and branding sites
• Identify potential new brand assets within SSGC and present to GGM for approval
• Ensure up-to-date consumer and customer information through secondary and primary market research
• Update the brand manual to the 2026-2027 timeframe covering social, digital, sonic and A.I. media
• Design visual assets, craft brand personality and ensure consistent messaging across conventional and digital platforms
• Support development and implementation of corporate design/corporate identity (CD/CI) strategy, policies and guidelines
• Develop and maintain core visual identity elements (logos, color palettes, typography, imagery) and track adoption
• Measure brand awareness growth through social reach, search volume and brand recall surveys
• Enforce brand guideline implementation across all internal and external communication channels
• Track brand sentiment via customer feedback, social listening and CSAT scores
• Work with creative, digital and PR teams to develop campaigns aligned with the brand narrative
• Manage the CD/CI budget and monitor compliance
• Ensure official SSGC graphical design is correctly used on stationery, forms, brochures, business cards and e-signatures
• Educate internal and external parties on brand identity and its correct usage
• Coordinate with legal department on registration and maintenance of SSGC marketing, brand and communication intellectual rights and trademarks
• Review and advise campaign team on brand identity applications including ATL/BTL/TTL campaigns, POS, signage, livery and uniforms
• Review pan-franchise operations to ensure consistent implementation of the identity
• Update CSR guidelines and ensure full compliance with the CSR Act 2026
• Provide input in drafting and revising CSR policies and processes
• Establish relationships with NGOs and NPOs to implement approved CSR programs
• Identify new CSR initiatives, conduct research, cost-benefit analysis and site visits and prepare proposals
• Review CSR support requests for compliance with approved SSGC CSR policies
• Meet CSR partners to resolve issues, monitor timelines and check implementation quality
• Prepare financial estimates and draft budgets for CSR activities
• Prepare CSR project reports covering status, costs, timelines and impact
• Review CSR complaints, identify trends and propose mitigation measures
• Track CSR partners' compliance reports after project execution
• Coordinate with media team for publishing coverage of CSR activities
• Identify, assess and monitor risks for co-branding and CSR partners and report for the risk register
• Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with the assigned role
• Ensure compliance to the Business Principles and Ethics Policy / Code of Conduct
• Ensure compliance with all laws of Pakistan and Corporate Core Values relating to communication and branding
• Perform any other task assigned by immediate supervisor and/or HoD

• Master's - MBA (preferably Marketing), in Business Administration
• MBA preferably in Marketing
• Up-to-date knowledge of technology, innovations and techniques in branding and CSR management

• Required experience: At least 4 years
• At least 4 years of relevant experience

• Paper type: Mcqs

• Resume/CV

1. Visit SSGC Careers Portal
2. Apply Online
3. Submit Application

Advertised by

Sui Southern Gas Company Limited (SSGC)

Application link

ssgc.com.pk

Added to this site

13 Oct 2026

No advertisement file is on record for this vacancy. Confirm every detail on the official site before applying.

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