Assistant Manager - Communications & Advocacy

Assistant Manager - Communications & Advocacy at the Punjab Skills Development Fund, supporting the design, implementation and monitoring of public awareness, behaviour change and development-sector advocacy. The role translates development objectives into evidence-based advocacy campaigns, engages stakeholders, develops targeted communication interventions and monitors their effectiveness.

• Support the design and execution of behaviour change communication (BCC) interventions
• Plan and implement public awareness initiatives on priority development issues
• Identify target audiences, assess communication needs and adapt messaging to audience characteristics and preferred channels
• Develop audience-specific communication plans, key messages and campaign materials
• Coordinate dissemination of public awareness messages through media, community platforms, digital channels, events and stakeholder networks
• Monitor audience engagement and feedback to assess campaign relevance and inform improvements
• Support the development and implementation of advocacy plans aligned with organizational priorities
• Prepare advocacy briefs, position papers, policy messages, presentations and fact sheets
• Identify and engage government institutions, development partners, civil society organizations, community representatives and private-sector actors
• Develop and coordinate integrated advocacy and public awareness campaigns
• Coordinate with creative agencies, media partners and service providers on campaign concepts and content
• Oversee campaign execution across channels, ensuring consistency of messaging
• Facilitate public consultations, community engagement activities, stakeholder dialogues and development events
• Maintain stakeholder engagement records and follow up on agreed actions
• Prepare and review key messages, campaign briefs, talking points, presentations, articles and media briefs
• Coordinate with media agencies and the Directorate General Public Relations (DGPR) for placement and publication of approved advertisements
• Track media coverage and public discourse on priority development issues
• Establish campaign-level indicators and monitoring mechanisms with programme, research and M&E teams
• Monitor campaign reach, audience engagement and participation
• Support collection and analysis of baseline and post-campaign data
• Plan and coordinate public awareness events, advocacy activations and stakeholder forums
• Manage event-related branding and collateral including backdrops, standees, signage and information materials
• Maintain departmental budget trackers, expenditure records and accruals
• Initiate purchase requisitions through approved working papers and the SAP system
• Coordinate invoice processing and ensure timely submission of supporting documentation

• Bachelor's or Master's - Masters/Bachelors (Hons) (16 years) in Business Administration, Economics, Marketing or Public Policy, in Business Administration, Economics, Marketing, Public Policy, recognised by HEC
• Required skills: planning, marketing

• Required experience: At least 5 years
• Minimum 5 years of relevant experience
• Experience accepted from: Public Sector Organizations, Private Sector Organizations, Development Sector Organizations

• All candidates: 23 – 36 years
• Age is counted on the closing date, 17 Nov 2026.

An upper limit of 36 years means you must not have reached that age on the date age is counted. A relaxation applies only to the candidates the advertisement names, with the proof it asks for.

In the advertisement's words:

• Age 23-36 years

1. Interview

• Paper type: Mcqs

• Domicile

• Document checklist for this application

1. Register on Punjab Job Portal
2. Apply Online
3. Submit Application

Advertised by

Punjab Skills Development Fund (PSDF)

Application link

jobs.punjab.gov.pk

Added to this site

5 Nov 2026

Verify every detail here against the original advertisement before applying.

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